Live on Whatnot — Beauty, Hair & Sneakers

Big brands. Bigger deals.

We go live on Whatnot with real deals on beauty, haircare, and sneakers from brands you actually know. Come hang out in the chat, snag a steal, and have some laughs.

Join Our Live Shows See the Schedule ↓

01 — Beauty & Hair

Prestige beauty & hair, for a lot less.

Skincare, haircare, and beauty buys from names people actually ask for — sold live, at auction speed, for way under retail.

K18 Olaplex Fekkai Summer Fridays Truly Laura Mercier Kosas Nakery + More

Shop Beauty & Hair Live

Beauty Bin Live weekly

Real sneaker inventory from an NTW shoe show — Jordan 1, Adidas Gazelle, Hoka, and Nike Dunk

The Wall Live weekly

02 — Sneakers

Sneakers for way less than retail.

Mostly customer returns, sometimes brand new, occasionally lightly worn — we call out the exact condition live, on every single pair, before it ever sells.

Hoka Nike On Adidas Converse + More

Condition is always called out live before you buy — new, return, or lightly worn, no surprises.

Shop Sneakers Live

Buy It Now

Can't wait for the show? Shop it now.

Not everything has to wait for a live show. Our Buy It Now shop is stocked with hundreds of items you can grab the second you see them — no bidding, no waiting for the stream.

A snapshot of what's listed right now — inventory moves fast, so the full 600+ item shop on Whatnot is always the up-to-date version.

Kosas Plump + Juicy Vegan Collagen + Probiotic Spray-On Serum, 3.38oz Qty 25 Buy It Now

Nakery SkinFirm Body Cream — Tropical Therapy Qty 24 Buy It Now

Kosas Blush Is Life Baked Blush — Heartbeat Qty 28 Buy It Now

Glow Recipe PDRN Repair + Soothe Toner Pads, 60ct Qty 82 Buy It Now

Summer Fridays Lip Butter Balm — Pink Guava Qty 2 Buy It Now

Merit Perfecting Complexion Stick — Sand Qty 8 Buy It Now

KOSAS Plump + Juicy Double Cleansing System Qty 27 Buy It Now

Crown Affair The Texturizing Air Dry Mousse Qty 8 Buy It Now

Shop All 600+ Items on Whatnot

Show Schedule

New shows, every week.

Beauty shows run several days and times a week — mornings, afternoons, whenever we've got a shelf ready. Sneaker shows run about once a week. Follow our page so a show never sneaks up on you.

Beauty Shows

Several days a week

Skincare, haircare, and beauty restocks — different days and times, follow along for what's next.

Sneaker Shows

About once a week

Returns, deadstock, and the occasional grail — follow along for exact times.

Part of the Family

Not The Warehouse is part of Rater LLC.

Rater LLC is the parent company behind NTW, and it runs a couple of other ventures too.

eBay Store

Raterllc on eBay

More overstock and returns, listed and ready to buy anytime — no live show required.

Shop Raterllc on eBay

Fulfillment

Amazon Fulfillment & Dropshipping

Rater LLC also runs a real fulfillment operation — warehouses that pick, pack, and dropship orders on behalf of other sellers and brands.

Talk to Us About Fulfillment

Wholesale

Buying in Bulk?

We wholesale too. If you're a retailer or reseller looking to buy in volume, reach out to Russ directly.

Inquire About Wholesale

Community

What the room's been saying.

We didn't write these — our amazing customers did. Real reviews, straight from real live shows.

5.0Average Rating

5,544Reviews

26.2KItems Sold

★★★★★ "Correct shoes delivered. Shipped next day… Good stream and quick delivery." aaronvar20334 · Whatnot review

★★★★★ "Absolutely love this store! The hosts are amazing, and the customer service is 10,000/10! They are so responsive, quick. Highly recommend!" angieor · Whatnot review

★★★★★ "LOVE Russ and Jen! They have amazing items and one of the most fun shows on the platform. Can't recommend enough." stodgytrudger · Whatnot review

★★★★★ "Generous sellers! I ordered two of the small K18 leave-in conditioners. They oversold and instead of cancelling the order they gave me the biggest one. Thank you so much!!" suzieee94 · Whatnot review

★★★★★ "Always great deals from this seller. Super fast shipping and great packaging!! Thank you!!" lauracol93705 · Whatnot review

★★★★★ "K18 oil is AMAZING and so is the heat protectant… The packaging 🔥🔥🔥🔥🔥. Wow. I love how it won't spill everywhere." teardrops_wife · Whatnot review

Read All 5,544 Reviews on Whatnot

n t wNot The Warehouse

Russ, Tanya, and family

Our Story

Why "Not The Warehouse"?

Here's the truth: we run every show out of a real warehouse — pallets, shelving, the works. But ask the owner's kids what they're doing this weekend, and the answer is always the same: "not the warehouse." It became the go-to line around the house any time weekend plans came up — nobody wants to say they're stuck working at the warehouse.

The joke stuck, and so did the name. Mission's the same either way: real brands you actually want — beauty, hair, and sneakers — for a fraction of retail, live, with zero pretension.

FAQ

Good to know.

Are the sneakers new?

It's a mix — mostly customer returns, sometimes brand new, occasionally lightly worn. Condition is always called out live before an item sells, so you know exactly what you're getting.

What brands do you carry?

Beauty & hair: K18, Olaplex, Fekkai, Summer Fridays, Truly, Laura Mercier, Kosas, Nakery, and more. Sneakers: Hoka, Nike, On, Adidas, Converse, and more.

How do I actually buy something?

Everything happens live on Whatnot — join a show, then bid, comment, or buy it now depending on the item. Checkout happens right inside the Whatnot app.

Something wrong with my order?

Email customerservice@raterllc.com and we'll get it sorted.

We're Hiring

Come work with us.

NTW and Rater LLC are growing, and we're looking for people to help run the show — literally.

On Camera

Whatnot Hosts

Run the show live — keep the chat hyped, the items moving, and the deals coming.

Apply Now

Warehouse

Packers & Shippers

Get orders picked, packed, and out the door — fast and accurate, every time.

Apply Now

Behind the Scenes

Show Producers

Pull inventory, queue up items, and keep the live show running smoothly start to finish.

Apply Now

Warehouse

Warehouse Crew

General warehouse work — receiving, sorting, and organizing inventory, mostly supporting our Amazon fulfillment operation.

Apply Now

Big brands. Bigger deals.

Prestige beauty & hair, for a lot less.

Sneakers for way less than retail.

Can't wait for the show? Shop it now.

New shows, every week.

Beauty Shows

Sneaker Shows

Not The Warehouse is part of Rater LLC.

Raterllc on eBay

Amazon Fulfillment & Dropshipping

Buying in Bulk?

What the room's been saying.

Why "Not The Warehouse"?

Good to know.

Come work with us.

Whatnot Hosts

Packers & Shippers

Show Producers

Warehouse Crew

We've got you.

New products. Lots of fun. Every week.

Big brands. Bigger deals.

Prestige beauty & hair, for a lot less.

Sneakers for way less than retail.

Can't wait for the show? Shop it now.

New shows, every week.

Beauty Shows

Sneaker Shows

Not The Warehouse is part of Rater LLC.

Raterllc on eBay

Amazon Fulfillment & Dropshipping

Buying in Bulk?

What the room's been saying.

Why "Not The Warehouse"?

Good to know.

Come work with us.

Whatnot Hosts

Packers & Shippers

Show Producers

Warehouse Crew

We've got you.

New products. Lots of fun. Every week.

Get the deals before the drop.